Corona's History
A stop-frame recap of Mexico and Corona's history told through miniature sets and narrated by Gael García Bernal.
The film was commissioned by Corona Mexico and agency Observatory. It was produced in London at Nexus Studios where we designed all the characters and sets in CGI. Our blueprints were then sculpted, laser cutted, 3D printed and hand painted by Andy Gent’s team of modelmakers. We created 8 detailed sets, 3 landscapes, a cast of 71 characters and 350 minuscule glass bottles. Whilst establishing its own aesthetic, the miniature world is filled with visual references to the œuvre of Mexican artist Pedro Friedeberg, who played a key role in the advertising campaign. The film was shot over 5 days at Black Island Studios.
A making of video is available down below.
+-View Credits
Client
Corona Mexico
Chief Executive Officer
Carlos Lisboa
BU Chief of Marketing
Carlos Ranero
Brand Marketing Manager
Clarissa Pantoja
Communications Manager
Alejandro Gershberg
Connections Director
Javier Garcia
Experiential Marketing Manager
Rodolfo Vargas
Agency
Observatory Marketing
Co-Chief Creative Officer
Todd Hunter
Creative Directors
Jessica Hundley & Nicole McDonald
Head of Production
Chris Totushek
Producer
Lula Fotis
Senior Brand Director
Erin Heyns
Brand Executive
Mack Montague
Production Company
Nexus Studios
ECD / Co-Founder
Chris O’Reilly
Director
Nicolas Ménard
Executive Producer
Luisa Murray
Producer
Jo Bierton
Production Manager
Rebecca Archer
Lead / Supervisor
Nico Domerego
Art Director
Jack Cunningham
Character Design
James Graham
Graphic Design
Cecilia Serafini
Design
Jamie Jones & Sarah Deane
Environment Design
Callum Strachan & Antoine Perez
Character Modellers
Andy Hickinbottom & Matt Clark
3D Generalists
Heloise Courtois, Victori Jalabert, Maxime Dartois, Zach Pindolia, Jerémie Cottard, Chloe Plat
2D Animation
Isaac Holland & Duncan Gist
Director of Photography
Malcolm Hadley
Camera Assistant
Mark Swaffield
Gaffer
Tim O'connell
Moco
Stuart Galloway
Rigging
Justin Pentecost
Spark
Max Milner
Strike Spark
Daniel Ansell
Runner
Chiara De Propis
Stop Frame Lead Animator
Tobias Fouracre
Stop Frame Animators
Matthew Cooper & Max Martin
BTS Cameraman
Thomas Heleta & Mark Van Heusden
BTS Photographer
Jacob Robinson
First Aid
Darren Boyling
Shooting Studio
Black Island
Lighting Equipment
Panalux
Camera Equipment
Clapham Road Studios
Editor
David Slade
Assistant Editor
Bruno Collins
Music
Bridget Samuels
Sound Design And Mix
Barking Owl
Puppet and Set Fabrication
Arch Model Studios
Andy Gent
Art Department
Marina Ralph, Mick Chippington, Josie Corben, Magda Madra, Sofia Serrano, Mark Fisher, Vaida Klimaviciute, Claudia Brignalezi, Angela Pang, Louise Pratt, Andrew Saunders, Tom James, Gavin Richards, Claire Middleton, Claudia Brugnaletti, Jade Gerrard, Clea Raguideau, Angela Chorlton, Roy Bell, Annick Bosson, Beth Quinton, Fiona Stewart, Grant Humberstone, Ola Kucharska, Michael Nowacki, Mitch Barnes, Colin Armitage, Duncan Mude
Post Production
Freefolk
Lead Flame Artist
Steve Murgatroyd
Flame Artists
Brandon Danowski & Andy Copping
Nuke Artist
Rob Sheridan
Colourist
Duncan Russell
Post Producer
Laura Ricketts
Hand sculpted sun face
Hand painted girders
Precision set dressing
Delivery truck in the making
3D printed miniature figures
Miniature stock exchange documents
The beautifully naive drawings of character designer James Graham informed the 3D modelling of the figures.
Watch the making of video above for an in-depth look at our process.